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  • Line Extension Vs Brand Extension Your Business

    A line extension is a product that incorporates a slight twist on an established brand It utilizes the older brand s name and imagery and is usually in the same general product category More than 50 percent of all new product launches each year are for line extensions that simply have a new flavor size or nutritional content according to

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  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line .

  • The Logic of Product Line Extensions

    Whether or not to extend a product line is above all a matter of common sense At a bare minimum an extension must pass the simple tests of consumer benefit share of requirements growth brand

  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

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  • Brand Extension Explained With ExamplesMarketing91

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  • Proposed Medicaid Line Extension Definition Alters Rebate

    2020 7 13 The Affordable Care Act ACA in 2010 altered the calculation used to determine Medicaid rebates due from manufacturers to states increasing the base rebate from 15.1 of the average manufacturer price AMP to 23.1 of AMP and adding a provision for line extension drugs that ties the inflation component of the rebate to the original product.

  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line .

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    An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline. Extension strategies include rebranding price discounting and seeking new markets.Rebranding is the creation of a new look and feel for an established product in order to differentiate

  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

  • 14 Examples of Product ExtensionSimplicable

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  • Product line pricingSlideShare

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  • Brand Extension A Strategy for Competitive Advantage

    2019 9 16 According to him line extension means any addition in the existing product line of a company in a given category On the other hand Ries and Trout 1996 had treated line extension and brand extension as same Desai and Keller 2002 gave following classifications of line extension 2.4 Effect of Brand extension on Brand Equity

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  • The Jerusalem Post Breaking News Israel News

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  • What is Product Line Extension Examples Pros and Cons

    2020 6 2 The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category. The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients. The main idea and agenda behind the same are to increase the sales and reach of

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  • Product Line DecisionsBuilding a strong Product Line

    2015 5 26 The product line length can be influenced by company objectives and resources For instance a company might want to maintain longer product lines to protect against economic swings Product Line Decisions no 2 Expanding the product line Expanding the product line is the second one of the product line decisions.

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  • Product Line DefinitionInvestopedia

    Product Line A product line is a group of related products under a single brand sold by the same company Companies sell multiple product lines under their various brands Companies often expand

  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products This

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  • Proposed Medicaid Line Extension Definition Alters Rebate

    2020 7 13 The Affordable Care Act ACA in 2010 altered the calculation used to determine Medicaid rebates due from manufacturers to states increasing the base rebate from 15.1 of the average manufacturer price AMP to 23.1 of AMP and adding a provision for line extension drugs that ties the inflation component of the rebate to the original product.